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Retail Tuesday 20th September 2016

NYX set for European growth

NYX set for European growth

Cosmetic brand, NYX, is looking to expand across Europe and is being advised by CBRE.

Prior to its acquisition by L'Oreal in 2014, NYX was founded by entrepreneur Toni Ko who had a vision for creating a line of high quality, on-trend cosmetics at attractive prices.

Rooted in professional make-up artistry and driven by a social media and grassroots marketing strategy, NYX has become one of
the fastest growing cosmetics brands in the United States and is reaching an expanding segment of consumers.

Social media initiatives include using YouTube to give customers guidance on using NYX products.

Currently CBRE and NYX are exploring expansion opportunities in France, Spain, Germany, Belgium and the Netherlands. A new NYX flagship store will open in Amsterdam on the Kalverstraat this November.