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Expert opinions, profiles, market trends, debate and the latest news in an ever-changing sector

RETAIL • GROUP Friday 29th April 2016

15 Years of powerful property marketing

They say that time flies when you’re having fun. Born as Squeeze Design in 2001 and now grown into The Completely Group, we’ve been delivering property marketing solutions for the past 15 years. I can certainly confirm the time has flown by and that it’s (mostly) been a lot of fun!

Over the years, we’ve worked with some of the biggest and the best in the property sector, and I’m filled with pride when I look at the relationships that have endured. Like the rest of the sector, we’ve seen the good times and the bad; including the eye-watering market nose-dive of 2008. But, like most crash survivors, we take confidence in having gone through it and come out wiser and stronger. It’s an ill wind that blows no good – but it got decidedly draughty for a while there.

Squeeze started life as a creative design agency offering traditional and digital marketing programmes focused on the property industry. Now, The Completely Group offers more integrated services than any agency in the sector, including our own powerful property listings sites and Marketplace, the industryleading retail networking events held in London, Dublin and now Amsterdam.

We’ve all seen a lot of changes over the last 15 years, some predictable and a few that took us by surprise. As for the next 15 years… we predict agents will be conducting viewings on 3D printed, drone-delivered hover boards, of course. But whatever the future brings, I know we will continue to enjoy working in this incredibly rewarding industry.

Dom Millar, CEO, The Completely Group